This week we are supporting Healthy Stoke-on-Trent with their campaign to ‘WAVE’ goodbye to loneliness in our local area.

We recently asked our Staffordshire Housing customers ‘how can we help reduce loneliness?’.

84 year old Ted and wife Rita believe our retirement villages are the answer. Read their story below:

After relocating from West Yorkshire, Ted and Rita decided to move into an apartment at our Bradeley Village. Their previous home was quiet, and they hadn’t many neighbours to talk to. Although they had each other, they longed for new company.

A few years ago they decided to move into our Bradeley Village. The village has over 200 apartments and bungalows with communal facilities such as a hair salon, coffee bar, computer suite and food shop.

“The first time I went downstairs a lady called over to me ‘don’t sit on your own, come and sit with us’. I was so overwhelmed with their friendliness. I quickly discovered just how caring and kind my new neighbours were.” says Rita.

She continues: “I am so happy living here at Bradeley. I can’t fault it. I take part in line dancing, pottery classes, tai chi, painting and cookery. There is always something going on.”

Ted adds: “Every Saturday we have live entertainment in the bar, it’s great fun! We even go on holiday together. So far we have been to Llandudno and The Lakes. The holidays are ideal for those who are living on their own, and otherwise wouldn’t get to go away.

“Another great perk of the village is the location. We are close to the doctors here and have a local bus which takes us into Hanley once a week. We can still be independent which means a lot.”

Ted and Rita feel the most important aspect of the village is the safety. Each apartment is fitted with an alarm pull-cord in case of falls and security staff are on hand 24/7.

Rita says: “It’s so safe here you could sleep with the windows open! My children are happy now they know we are safe and protected here.”


Find out more about Stoke on Trent’s campaign to WAVE goodbye to loneliness here: